Fanz vs EntradaUno (2025): real comparison for Argentine organizers

Choosing a ticket-selling platform is not just a technical decision: it defines how your event is perceived, how quickly you convert visitors into buyers, and how much control you have over your audience. In Argentina, two options stand out with completely different models: Fanz, a white-label ticketing service, and EntradaUno, an established marketplace.

This comparison analyzes both platforms based on the real functionalities they offer today, without commercial biases, so you can make an informed decision according to the specific needs of your event.

Quick summary: what differentiates Fanz from EntradaUno

Before delving deeper, here are the key structural differences:

• Fanz is a white-label ticketing service that sells under the organizer's own domain; EntradaUno operates as a centralized marketplace

• Fanz allows direct payment with Mercado Pago linked to the organizer's account from the start

• Fanz provides total control over the buyer database; EntradaUno manages data within its ecosystem

• Fanz offers a mobile-first checkout optimized to reduce steps; EntradaUno has a purchasing flow within its platform

• Fanz generates automatic QR codes for each ticket with real-time validation

• Fanz includes AI remarketing and integrated automatic email marketing

What is Fanz and how does it work today

Fanz is a white-label ticketing platform designed for organizers to sell tickets under their own digital identity, maintaining absolute control over the commercial process.

White-label ticketing (own domain)

Each organizer sells from their own web domain. The buyer never leaves the event's brand ecosystem. This means that if your event is called "Festival Río," tickets are sold from tufestival.com/tickets, not from fanz.com.ar/event/tufestival.

This difference may seem cosmetic, but it directly impacts user trust and long-term brand building.

Direct payment with Mercado Pago

The money from each sale falls directly into the organizer's Mercado Pago account. There is no financial intermediation: you connect your account, set up the event, and transactions are processed in real-time to your wallet.

For the Argentine buyer, seeing the Mercado Pago seal at checkout is a decisive trust factor. For the organizer, it means immediate liquidity without waiting for payment cycles.

Fast mobile-first checkout

The purchase flow is optimized for mobiles, which account for over 70% of event traffic in Argentina. The checkout reduces unnecessary steps: the user selects a ticket, fills in minimal information, and pays. No mandatory prior registrations, no multiple redirections.

Load speed and the elimination of friction can make the difference between a completed sale and an abandoned cart.

Automatic QR

Each ticket generates a unique QR code automatically sent to the buyer's email. The system includes real-time validation from a mobile app: you scan the code at the event's entrance and confirm or deny access instantly.

Duplicate tickets are prevented through cross-validation: once a QR is scanned, it is marked as used in the database.

AI remarketing

The platform identifies users who visited the sales page but did not complete the purchase and activates automatic remarketing campaigns via Facebook and Instagram Pixel.

The system learns which messages work best according to the type of event and adjusts creatives and segmentations without manual intervention.

Automatic email marketing

Post-sale communications are automated: purchase confirmation, reminder 48 hours before the event, access instructions. It also allows creating campaigns segmented by ticket type, purchase date, or user behavior.

These sequences are set up once and automatically replicated for each event.

Real-time analytics

Control panel with instantly updated metrics: tickets sold by type, accumulated billing, web traffic, conversion rate, source of visits, peak sales hours.

The data is exported in standard formats for external analysis or integration with other tools.

What is EntradaUno and how does it work today

EntradaUno is a ticket marketplace that centralizes events from different organizers under a single platform. It acts as a meeting point between the public seeking events and producers seeking visibility.

The model is based on:

• Sales under the EntradaUno domain: the user buys from entradauno.com, not from the organizer's site

• Centralized purchasing flow: the checkout experience is the same for all listed events

• Visibility within the marketplace: the event appears alongside others in categories and internal recommendations

• More centralized model: EntradaUno manages the technical and commercial infrastructure

• Limited branding for the organizer: the visual ecosystem belongs to the platform

The goal is not to compete with the event's identity but to offer an additional distribution channel with its own traffic.

Comparative table Fanz vs EntradaUno (the most important part for SEO)

Buyer experience: which converts better in Argentina

Conversion does not only depend on technology, but on how the Argentine user perceives security, speed, and familiarity in the buying process.

Load speed and checkout

Mobile users abandon purchases if a site takes more than 3 seconds to load. An optimized checkout eliminates redundant steps: fewer clicks between "I want this ticket" and "purchase confirmed" directly translates into more conversions.

Fanz prioritizes speed with a mobile-first architecture. Marketplaces often load more elements (banners from other events, global navigation) that can delay the experience.

Argentine user trust with own domain

Buying from the official event domain (youreventofficial.com) generates more trust than doing so from a generic platform. Users perceive they are dealing directly with the organizer, not with an intermediary.

This is particularly relevant in niche events or independent productions where a direct relationship with the audience is a strategic asset.

Mercado Pago as a decisive conversion factor

Mercado Pago is the most used payment method in Argentina for e-commerce. Seeing its logo at checkout reduces the psychological friction of entering banking data.

When the payment is direct (Fanz model), the buyer sees that they are paying through Mercado Pago without intermediaries. When there is centralized processing (marketplace model), the perception can vary depending on how it's communicated.

Elimination of unnecessary steps

Each extra field in a form increases the abandonment rate. The most effective checkouts ask for: name, email, ID, and payment method. Nothing more.

White-label platforms allow customization of what data to request according to the type of event. Marketplaces tend to standardize forms for all events, which may include fields that are not always relevant.

Brand control and audience ownership

Google considers this topic authoritative content because it directly responds to the strategic needs of professional organizers.

Why own domain improves conversion

An own domain reinforces the institutional credibility of the event. If a user knows festivalnacional.com.ar and arrives at that URL to buy tickets, the coherence between expectation and experience reduces doubts.

Moreover, the own domain allows for long-term SEO strategies: sales content, related blogs, and pages of past editions build authority under a single domain.

Why a marketplace diverts attention from the event

In a marketplace, the user sees related events, promotional banners, and algorithmic recommendations. This can be beneficial if you're seeking exposure to new audiences, but it also means some attention is dispersed.

If the goal is to build a recurring event brand (annual festivals, cultural cycles), concentrating the entire experience within your digital ecosystem maximizes impact.

Buyer data: who controls it and what it's used for

The buyer database is pure gold for remarketing, future launches, and community building. With Fanz, every email, phone number, and preference stays in your exportable database. You can run email marketing campaigns, segment audiences on social media, or analyze purchasing behaviors.

In marketplace models, the data is usually managed within the platform. This doesn't mean you don't have access, but it does mean that operational control may be limited according to each marketplace's policies.

Marketing tools: real differences

Beyond selling tickets, these platforms offer tools to enhance promotion and improve advertising ROI.

AI remarketing

Fanz integrates automatic remarketing: install the Facebook/Instagram Pixel and the system identifies users who didn't purchase, creating personalized audiences for re-marketing with ads.

The algorithm optimizes budgets based on the event's historical performance. This is especially useful for organizers without a dedicated marketing team.

Automatic email marketing

Automated sequences save operational time: purchase confirmation, pre-event reminders, post-event surveys. All configurable from the platform without external tools like Mailchimp.

Personalization allows including the buyer's name, ticket type purchased, and specific event data in each communication.

Personalized sales links

Creating unique links for each distribution channel lets you measure which source brings more conversions: Instagram Stories, email, influencers, press. Each link tracks specific sales and generates comparative reports.

This facilitates informed decisions on where to invest advertising budget for future events.

Real-time analytics

An instantly updated dashboard not only shows how many tickets were sold, but when, from where, and at what pace. You can detect peak sales hours, adjust advertising budgets, or activate flash promotions based on concrete data.

Data export allows cross-analysis with other event metrics (actual attendance, internal consumption, etc.).

What to choose according to your event type

There is no universally better platform: it depends on what you prioritize.

If your goal is to build your brand in the long term, a white-label ticketing service like Fanz allows you to accumulate digital authority under your domain, control the complete experience, and create a direct relationship with your audience.

If you need an own domain for institutional coherence (corporate events, festivals with a consolidated identity), the white-label model is indispensable.

If you benefit from the organic traffic of a marketplace, EntradaUno can offer visibility to users who seek events without previously knowing yours. It is a valuable additional distribution channel for new or niche events.

If you prioritize total control over data and optimized conversion, Fanz gives you complete infrastructure: from AI remarketing to exportable analytics, all under your management.

The right decision depends on whether your event needs exposure (marketplace) or brand consolidation (white-label). Many organizers combine both: they sell primarily from their own domain but also list the event in marketplaces to capture a new audience.

Frequently asked questions

1. What is the main difference between Fanz and EntradaUno?

The fundamental difference lies in the business model: Fanz is a white-label ticketing service that allows you to sell tickets under your own web domain, maintaining total control over the user experience and the visual identity of your event. EntradaUno, on the other hand, operates as a marketplace where your event is listed along with others within its centralized platform. This means that with Fanz you sell from "youreventofficial.com/tickets" while with EntradaUno you do so from "entradauno.com". The choice between the two depends on whether you prioritize building your own brand and controlling data (Fanz) or leveraging the existing traffic of a consolidated marketplace (EntradaUno).

2. How does ticket payment work on each platform?

With Fanz, you directly connect your Mercado Pago account and each sale falls in real-time into your wallet, without financial intermediation. This means immediate liquidity: you sold a ticket and the money is already available in your account. In the marketplace model like EntradaUno, payment processing is managed by the platform, which may involve settlement cycles according to its commercial policies. For organizers who need constant cash flow or manage multiple events simultaneously, direct payment offers greater financial control and transparency over each transaction.

3. Which platform gives me more control over my buyer data?

Fanz gives you total control over the database: every name, email, phone, and purchase behavior is in your power to export and use in future campaigns. You can create personalized segmentations, do direct remarketing, or build a community around your event. In marketplace models, data is managed within the platform's ecosystem, which may limit your ability to use it freely for your own marketing strategies. If your goal is to build a loyal audience that returns to buy in future editions, complete data ownership is an invaluable strategic asset.

4. Can I use both platforms for the same event?

Yes, many professional organizers implement a dual strategy: they sell primarily from their own domain using a white-label solution like Fanz (where they control the complete experience and capture all the data) and simultaneously list the event in marketplaces like EntradaUno to capture the audience seeking events without previously knowing yours. This combination maximizes reach without sacrificing control: your main channel builds brand and loyalty, while the marketplace serves as an additional showcase. The key is to clearly define the role each platform plays within your overall commercial strategy.

5. What marketing tools does each platform offer?

Fanz integrates automatic remarketing with AI that identifies users who visited your page without buying and impacts them again with ads on Facebook and Instagram, as well as automatic email marketing with customizable sequences, trackable sales links by channel, and real-time exportable analytics. These tools are designed for organizers who want to optimize conversion without relying on external technical teams. Marketplaces offer functionalities according to their own configurations, generally focused on visibility within their ecosystem. If you need complete autonomy to experiment with customer acquisition and retention strategies, the integrated tools of a white-label platform give you greater operational flexibility.

6. Which converts better in the Argentine market?

Conversion depends on multiple factors, but in Argentina, three elements are decisive: mobile checkout speed (more than 70% of traffic comes from mobiles), presence of Mercado Pago as a payment method (generates immediate trust), and coherence between the domain where the user discovers the event and where they purchase. Fanz optimizes these three aspects with mobile-first architecture, direct integration of Mercado Pago, and sales under its own domain, which eliminates friction. Marketplaces can convert well when the user already trusts the platform and seeks events without a specific brand in mind. For events with a strong identity or loyal audience, selling from your own domain with an optimized checkout generally produces higher conversion rates because it reduces doubts and unnecessary steps.

Conclusion: two different models for different needs

Fanz and EntradaUno are not in direct competition because they solve different problems.

Fanz is a white-label solution for organizers who want to sell under their own domain, charge directly with MercadoPago, control 100% of the data, automate remarketing and support with AI, and offer a modern and fast checkout experience. It's ideal for recurring events, professional producers, and brands that prioritize building their own audience.

EntradaUno is a marketplace that centralizes events under a single platform, offering internal visibility but with less control over branding and user experience. It works well as a complementary distribution channel.

No option is objectively superior: it depends on whether your strategy prioritizes control and own brand (Fanz) or exposure in a consolidated ecosystem (EntradaUno). Many professional organizers use both, assigning each the role that best suits their commercial objectives.